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Object Description
| Contact Information | Please send any questions regarding this item to libref@uno.edu |
| Title | From brands to American icons |
| Author | Felder, Christi C. |
| Keywords | University of New Orleans. Honors thesis. 2006.; University of New Orleans. Dept. of Marketing. |
| Abstract/Introduction | Coca-Cola and Harley Davidson have intricately woven their brands into the American psyche. The stories they tell inspire incredible loyalty and provide an instrument for escaping everyday hardship or acute anxiety. Through robust marketing, the two companies reinforce that buying these brands is synonymous with acquiring a piece of the American mythos. For these iconic brands, the long-term challenge will be to continuously reinvent their stories of freedom, democracy, and the pursuit of happiness in a manner that will keep them in step with future generations' needs and desires. |
| Access | PDF access restricted to UNO campus only |
| Degree | B.S. |
| Degree Program | Marketing |
| Department | Department of Marketing |
| Thesis Advisor | Fisk, Raymond P. |
| Advisory Committee | Pressley, Milton M.; Blanton, Linda Lonon |
| Date Degree Awarded | 2006; * |
| Rights | The University of New Orleans and its agents retain the non-exclusive license to archive and make accessible this thesis in whole or in part in all forms of media, now or hereafter known. The author retains all other ownership rights to the copyright of the thesis. |
| Notes | vi, 54 leaves : ill. ; 29 cm.; typescript; "An honors thesis... in partial fulfillment of the requirements for the degree of Bachelor of Science, with Honors in Marketing"; Thesis (B.S.)--University of New Orleans, 2006; Includes bibliographical references (leaves 52-54); May 2006; approved May 1, 2006. |
| Object File Name | st000197 |
| Viewer Information | Adobe Reader required for viewing (http://www.adobe.com) |
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